AI agents evaluate every business through four questions. Every Academy program teaches you to answer all four, using free tools and skills you already have.
01
Findable
AI can't recommend what it can't reach. Many business websites block AI without knowing it, and half-empty listings make the rest invisible. This pillar makes sure the machines can find you at all.
You'll be able to: check in minutes whether AI can see your business, and open the doors that are accidentally closed. Settings and checkboxes, not code.
02
Legible
Machines don't read your website the way people do. This pillar teaches you to say who you serve, what you do, and where, in the exact places machines read first, and to add the labels machines trust (called schema, and installed by copy and paste).
You'll be able to: make your website machine readable in an afternoon with free tools. If you can edit your own website text, you can do every step.
03
Trusted
Before an AI says your name, it checks your reputation: how many reviews you have, how recent they are, and whether you answer them. This pillar turns that from a worry into a routine.
You'll be able to: run a 15 minute a week review habit that steadily clears the trust bar AI applies, without chasing or begging.
04
Recommended
When AI answers a question, it quotes sources it considers useful and current. This pillar teaches the shape of content AI loves to quote, and the small freshness habit that keeps you in the rotation.
You'll be able to: publish pages built to be quoted in AI answers, and keep them current in under an hour a month.