Practical training for the AI discovery era

Learn how to become the business AI recommends.

Your customers now ask ChatGPT, Perplexity, and Google's AI who to hire and where to buy. The Academy teaches you, step by step and in plain English, how to make your business the answer. No technical team. No giant budget.

Start With the Free Checklist See what you'll learn

Try This Right Now

Run the 60 second invisibility test.

Don't take our word for any of this. Open a private or incognito browser window, start a fresh ChatGPT conversation, and ask it two questions:

Who is the best [what you do] near [your town]?
What do you know about [your business name]?

The private window matters. Your own ChatGPT account remembers you and will flatter you. Your customers' accounts have no such memory, so the clean chat is the only honest test.

If your name came up, you have a head start worth protecting. If it didn't, you just met the Agent Invisibility Tax™: the customers quietly routed to someone else every time an AI answers for them. Either way, you now know something most of your competitors don't. The free checklist shows the 15 signals that decide the result, and how to fix each one.

Get the Free Checklist

Why This Window, Why Now

Every major shift opens a window. This one is open right now.

When search arrived in 2003, the businesses that learned SEO early owned page one for a decade. When social opened in 2008, the brands that showed up first built audiences money couldn't buy later. AI discovery is that moment again, with one difference: the AI doesn't care about the size of your budget. It cares whether it can find you, understand you, trust you, and recommend you.

The Academy is where you do that work. You leave with a website machines can read, a business profile agents trust, and answers structured to get cited, before your competitors know the game changed.

The Curriculum

What you'll learn: the Four Pillars of Legibility™

AI agents evaluate every business through four questions. Every Academy program teaches you to answer all four, using free tools and skills you already have.

01

Findable

AI can't recommend what it can't reach. Many business websites block AI without knowing it, and half-empty listings make the rest invisible. This pillar makes sure the machines can find you at all.

You'll be able to: check in minutes whether AI can see your business, and open the doors that are accidentally closed. Settings and checkboxes, not code.

02

Legible

Machines don't read your website the way people do. This pillar teaches you to say who you serve, what you do, and where, in the exact places machines read first, and to add the labels machines trust (called schema, and installed by copy and paste).

You'll be able to: make your website machine readable in an afternoon with free tools. If you can edit your own website text, you can do every step.

03

Trusted

Before an AI says your name, it checks your reputation: how many reviews you have, how recent they are, and whether you answer them. This pillar turns that from a worry into a routine.

You'll be able to: run a 15 minute a week review habit that steadily clears the trust bar AI applies, without chasing or begging.

04

Recommended

When AI answers a question, it quotes sources it considers useful and current. This pillar teaches the shape of content AI loves to quote, and the small freshness habit that keeps you in the rotation.

You'll be able to: publish pages built to be quoted in AI answers, and keep them current in under an hour a month.

Programs

Start free. Go as far as you want.

Free

Agentic Readiness Checklist

The 15 signals AI agents use to evaluate your business, with specific tools, exact steps, and honest benchmarks. A real working document, not a teaser.

Get the checklist →

Community

The Academy Community

Ongoing implementation support, monthly visibility audits, and accountability. Hosted on Skool.

Coming soon

Who's Teaching

Built in public, by a person you can check up on.

Lucretia, founder of the Agentic Marketing Academy

I'm Lucretia, the founder. I spent 17 years doing marketing and strategy for Global 500 companies, and I've seen the machinery big budgets buy. The Academy exists because this shift is the first one where you don't need that machinery. I'm not a developer, and that's the point: everything the Academy teaches, I do myself first, on my own business, using plain English methods and free tools. The websites, the daily podcast, the checklist: I built all of it the same way you will.

Because trust is the entire product in AI discovery, here's ours:

  • Everything we teach is already installed on this site. The machine readable labels, the question shaped FAQ, the structure agents parse: view this page's source or paste the URL into Google's free Rich Results Test and see it all, built with the same free tools you'll use. We don't teach anything we haven't done.
  • We show our work every weekday. The AI Industry Report is our daily brief: researched, written, and voiced by AI, reviewed by me before it publishes. It exists because the best way to teach what AI can do is to show you.
  • Every statistic carries its source and date. Like these: SOCi's 2026 benchmark found AI assistants recommend roughly 1 in 100 businesses, making them about 30 times more selective than page one of Google. BrightLocal's 2026 survey found 45 percent of consumers have used AI to find a local business, up from 6 percent the year before. When we can't verify a claim, we say so instead of teaching it.

Questions

What people ask most

Do I need technical skills?

No. Everything is taught in plain English with step by step instructions and free tools. If you can update a Google Business Profile, you can do this work. Jargon is defined the moment it appears.

What does it cost to start?

Nothing. The checklist is free and genuinely useful on its own. The Sprint is $97 when enrollment opens, and for most people it is tax deductible as professional development.

How is this different from SEO?

SEO optimizes for a human scanning a page of links. Agentic Marketing optimizes for an AI agent choosing a short list of businesses to recommend. The signals overlap but the game is different: AI search is far more selective, reads structured data over marketing copy, and usually answers without sending a click. Ranking on Google no longer guarantees you exist to an AI.

When does the Sprint open?

Soon. Checklist subscribers are notified first and get founding pricing, so the free checklist is the best way to hold a place in line.

Contact

Ask a human.

Questions about the checklist, the Sprint, or whether any of this fits your situation? Send a note and a real person answers, usually within one business day.

Got it. Your message is on its way, and a reply is coming to your inbox.

Prefer email? hello@agenticmarketingacademy.com

Where It Started

Read the manifesto.

The Leveling Window™ is our declaration: the case that AI discovery is the first genuinely fair fight in twenty years of marketing, and the window to act is open right now.

Visit The Leveling Window